What You Should Know Before Running Google Ads
A simple guide that shows how ads work and how to stay in control of your budget.
At Friday Marketing Agency, we believe that strong content and a clear strategy are the heart of every successful brand. Based in Los Angeles and working globally, we support businesses across the U.S., Europe, Africa, and Latin America.
What makes our agency stand out is our team. We’re not just marketers — we’re writers, strategists, and creative thinkers who know how to turn ideas into results. From storytelling to social media, from visuals to messaging, our team understands how to create content that speaks to people.
We specialize in content creation that’s tailored, engaging, and built around what your audience wants to see. Every piece of content we create — whether it’s a caption, a campaign idea, or a full brand voice — is designed to connect and convert.
We also manage professional advertising campaigns on platforms like Meta (Facebook and Instagram). Whether you need help with strategy, structure, or performance, we know how to run ad accounts that don’t just spend money — but bring real results. We track, test, and improve every campaign, and we always stay focused on what works.
Our project management is clear and structured. We don’t just work fast — we work smart. Every task, every idea, every launch is handled with care and clarity. Our clients trust us to manage their brand presence and help them grow in a way that feels organized and collaborative.
One of the tools we often use to help brands grow is Google Ads. And while many people find it confusing at first, it doesn’t have to be. If you’ve been wondering how to set it up or where to even start, we put together this guide to help you understand how the whole system works, step by step.
1. Start with a Campaign
The campaign is the base of everything. When you create a campaign, you decide on your goals — do you want more website visits, more sales, or more people to call your business? You also set your budget, choose the location where your ads will show (like a city, country, or worldwide), and pick a bidding strategy (how much you’re willing to pay for clicks or views). Think of a campaign like the big folder that holds all your ads.
2. Then Create Ad Groups
Inside each campaign, you can create smaller sections called ad groups. Each group focuses on a specific theme or product. For example, if you sell both shoes and bags, you can create one ad group for shoes and another for bags. This helps you write better ads that match what your customers are looking for.
3. Add the Right Keywords
Keywords are the words or phrases people type into Google. When you add keywords to your ad group, you’re telling Google: “Show my ad when someone searches for this.” Choosing the right keywords is important because it helps your ads reach the right audience. For example, if you’re selling sports shoes, a keyword like “best running shoes” could work well.
4. Understand Search Terms
Search terms are the exact phrases people type into Google that trigger your ad. These are slightly different from your keywords. By checking what people are searching for, you can learn more about your audience and improve your keyword list. It’s a smart way to stay relevant and improve results.
Why This Structure Matters
When you understand how Google Ads are built — from campaigns to ad groups to keywords — it becomes much easier to manage your ads. You can:
- Use your budget more wisely
- Reach the right people at the right time
- Test and improve your ads over time
Whether you’re running ads for your own business or a client, this structure helps you stay organized and get better results. Keep things simple, clear, and focused — and you’re already ahead of many.
Conclusion
At Friday Marketing Agency, we see digital ads as more than numbers and clicks — they’re about real people. With the right setup and clear strategy, Google Ads can become a powerful part of your marketing plan. It just takes a bit of structure, some smart thinking, and a team that knows what they’re doing.
