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Why focusing on the right numbers makes all the difference in advertising

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At Friday Marketing Agency, based in Los Angeles and Beverly Hills, we are more than marketers — we are creators and business partners. Alongside managing campaigns, we create content, run our businesses, and gain firsthand experience in what it takes to earn customer trust. This experience enables us to work closely with companies from various fields — including fitness and gyms, restaurants, cafes, dance studios, floral studios, real estate, and more.

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Our clients choose us because we don’t just launch ads and hope for the best. We build strategies around clear KPIs — the kind that reflect growth. Whether it’s cost-per-click, conversion rates, or return on ad spend, we track the numbers that matter and use them to make every campaign stronger.

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For us, PPC isn’t just about clicks. It’s about turning advertising into a tool that supports businesses, clients, and results.

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What Is PPC?

PPC (Pay-Per-Click) is one of the most performance-driven models in digital marketing. You pay only when a user takes action — by clicking your ad. This is more than just a spot at the top of Google search results or a sponsored post on Instagram; it’s a chance to place your business in front of people actively searching for what you offer.

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Key Benefits of PPC:

• 🎯 Highly targeted traffic — Reach people who are already searching for your product or service.
• 📈 Immediate visibility — Appear at the top of search results and in front of your audience instantly.
• 💸 Controlled ad spend — You decide how much to invest, scaling up or down as needed.
• ♻️ Trackable performance — Every click is measurable, giving you clear insight into ROI.

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But success with PPC is not just about running ads — it’s about setting the right KPIs (Key Performance Indicators). For example:

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• CTR (Click-Through Rate): Are your ads capturing attention?
• CPC (Cost-Per-Click): How much are you paying for each visitor?
• Conversion Rate: Are those clicks turning into leads or sales?
• ROAS (Return on Ad Spend): Is your investment bringing back more than it costs?

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These metrics don’t just measure progress — they tell the story of how effectively your ads are connecting with real people.

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What Is CPI?

CPI (Cost-Per-Impression) is designed for scale. Instead of paying per click, you pay for every 1,000 impressions your ad receives. It’s a strategy best suited for businesses looking to build awareness, familiarity, and trust.

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Use CPI when your goal is to:

• Build strong brand awareness
• Showcase a new product or service
• Run mass outreach campaigns
• Retarget past visitors to stay top-of-mind

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CPI campaigns plant the seed — they keep your brand visible so that when a customer is ready to act, your business is the first they remember.

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PPC vs CPI: Which Is Right for You?

The answer often isn’t one or the other. A balanced strategy uses both:

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• PPC when you want immediate action — like sign-ups, downloads, or purchases.
• CPI when you want long-term brand visibility and recognition.

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At Friday Marketing Agency, we don’t believe in one-size-fits-all solutions. Instead, we design campaigns around your specific goals, industry, and audience.

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Our Approach

From Google Ads and Meta Ads to YouTube, TikTok, and beyond, our team handles every stage of the process:

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• ✅ Choosing the right platforms for your audience
• ✅ Designing ads that stop the scroll and spark action
• ✅ Tracking KPIs with live dashboards
• ✅ Keeping campaigns within budget while scaling results

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For us, it’s not just about delivering clicks or impressions. It’s about helping your brand earn the recognition, loyalty, and appreciation it deserves.

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