At Friday Marketing Agency, we’re always on the lookout for creative strategies that push the boundaries of traditional marketing. Recently, we came across a story that made us pause — not because it was complicated, but because it was so surprisingly effective.
Somewhere in China, an entrepreneur set up an entire wall of smartphones — all live-streaming simultaneously, each one directing viewers to a single destination. It may sound chaotic, but it was brilliant.
The goal? Simple: get as many people watching as possible, and guide their attention to one link, one profile, or one product.
And it worked.
This method serves as a poignant reminder that in the digital world, attention is indeed currency. The more eyes on you, the more opportunities you have to grow, whether you’re promoting a brand, a personal page, or a product.
Of course, setting up a hundred phones isn’t something most people can do. But the idea behind it is something anyone can try — and it doesn’t require much to get started.
Here’s how we’d approach it on a smaller, smarter scale:
1. Use a few old phones or devices you already have access to.
2. Create multiple accounts on platforms that support video streaming (Instagram, TikTok, YouTube Shorts).
3. Pre-record content and loop it, so you’re “live” even when you’re not.
4. Direct all traffic to a single place — your business page, online store, or main platform.
5. Analyze what works, then slowly scale from there.
This isn’t about spamming. It’s about using what you have to stay visible and consistent.
As marketers, we know one thing for sure: it’s not always the loudest campaign that wins — it’s the one that’s present in the right places, at the right time. This method proves that with a little creativity and consistency, visibility can be built even on a small budget.
We love sharing insights like this because they reflect the heart of what we believe at Friday: marketing doesn’t have to be complicated to work. It just needs to be smart, practical, and a little bit brave.