Google’s New Free AI Tool Is Quietly Changing How Small Businesses Do Marketing
Why website-based AI tools are becoming part of everyday marketing workflows
Marketing usually takes time, money, and a lot of back-and-forth. For small businesses, that often means inconsistent visuals, rushed social posts, and ideas that never make it past the planning stage.
Recently, Google introduced a quiet but powerful tool that aims to simplify all of that. It’s called Pomelli, and it’s designed to help businesses turn their existing websites into consistent, branded marketing content — quickly and for free.
While it’s still flying under the radar, Pomelli is already changing how brands create visuals, social posts, and short videos without starting from scratch every time.
What Pomelli Actually Does
Pomelli is an experimental AI tool developed by Google Labs in collaboration with DeepMind. Instead of asking users to explain their brand manually, it starts with something businesses already have: their website.
By scanning a site’s colors, fonts, tone of voice, and imagery, Pomelli builds a clear picture of the brand’s identity. Think of it as a digital snapshot of how a business looks and sounds online. Once that foundation is set, the tool generates marketing ideas and assets that naturally fit the brand.
The result feels less generic and more intentional — content that looks like it came from a real marketing team rather than a random template.
Pomelli is currently available in English and focused on small and medium-sized businesses. The setup is simple, and no technical background is needed.
What Changed With the Latest Update
In late 2025, Pomelli received a major upgrade that expanded its role beyond text ideas. It can now generate custom-branded images based on the website it analyzes.
This means businesses can create visuals that already match their brand colors and style, without designing everything manually. Even more interesting, these images can be passed into Google’s video generation tools to produce short, social-ready videos.
With a single link, brands can now create a mix of posts, images, and short videos suitable for platforms like Instagram, TikTok, and YouTube Shorts — all within minutes.
Why Brand Consistency Matters More Than Speed
Many businesses struggle with one core issue: their website looks professional, but their social media feels disconnected. Different colors, different tone, different visual style. Over time, that inconsistency weakens trust.
Pomelli works best when it’s used as a consistency tool, not just a content generator. By aligning visuals and messaging across channels, businesses can show up more clearly and confidently — even with limited resources.
For marketers and agencies, this opens the door to smarter workflows rather than just faster ones.
Practical Ways Agencies and Freelancers Can Use It
Pomelli isn’t just helpful for business owners. It can also support service providers who want to offer clear, structured marketing packages.
One approach is creating monthly social media content sets. Using a client’s website as the base, it’s possible to produce a full batch of branded posts and visuals that follow a unified look. This saves time while still leaving room for human editing and strategy.
Another option is building campaign-focused packages for launches or promotions. Pomelli can help outline messaging, visuals, and content directions that are later refined and customized.
It can also be used for light brand refresh projects, especially for businesses that don’t want a full rebrand but need their marketing to feel more current.
In all cases, the real value comes from how the tool is used — not from sending raw AI output, but from shaping it into something practical and polished.
Getting Started Without Overthinking
Using Pomelli is straightforward. You enter a website URL, review the brand details it identifies, and choose a marketing focus. From there, you can generate content ideas, visuals, and short-form assets.
The key step is reviewing and adjusting. Making sure the tone feels right and the visuals truly match the brand ensures the content stays authentic.
AI works best as a starting point, not the final draft.
A Simple Shift in How Marketing Gets Done
Pomelli represents a larger change in marketing: moving from blank pages to guided creation. Instead of building everything from scratch, businesses can start with what they already have and refine from there.
For small teams and growing brands, that shift can mean less stress, better consistency, and more time spent on strategy rather than repetition.
As tools like this evolve, the advantage won’t be in using AI — it will be in using it thoughtfully.
