Building Real Partnerships in PPC Marketing
How Clients and Agencies Can Work Together for the Best Results
Good marketing isn’t just about ads and budgets — it’s about teamwork.
When a client and an agency move in the same direction, the process becomes smoother, the ideas grow faster, and the results speak louder.
Here are eight simple things that make any collaboration stronger and more successful.
1. Passion for What You Do
When a business believes in its product, everything else follows.
Clients who care about their service, brand, and customers naturally inspire their marketing teams to do better.
The best results always come when both sides share the same passion for growth.
2. Time to Get the Team Involved
Before any campaign begins, it’s important for the agency to understand the business — not only through numbers but through its story, team, and values.
Spending a bit more time at the start helps everyone move faster later. That’s when the work becomes meaningful and results-driven.
3. Stay in Touch and Be Open
Communication builds trust. Regular check-ins, honest feedback, and shared ideas keep the project alive.
We love hearing both what’s working and what needs improvement — that’s how every campaign becomes stronger.
4. Know Your Key Numbers
It’s important to know your basic business indicators — how much a lead costs, how many leads you need to break even, and your average sale.
If you don’t have these yet, that’s fine. A good agency will help you figure them out.
Clarity with numbers always leads to clarity in strategy.
5. Keep Improving Your Website
Your website should grow along with your business.
Regular updates, better visuals, and improved structure can make a huge difference.
When your site is clear, easy to use, and looks professional, ads start working more effectively.
6. Be Active with Your Sales
Leads matter only when followed up quickly.
Every minute counts — the faster your team responds, the higher the chance of turning leads into clients.
Real conversations always work better than scripts. People feel it.
7. Invest in Real Content
Photos and videos tell your story before words do.
Real visuals — your space, your products, your people — perform far better than stock pictures.
They show honesty and make people trust your brand.
8. Respect the Value of Work
Successful partnerships are built on trust and fairness.
Good marketing takes time, thought, and teamwork — it’s not about the lowest price, it’s about shared results.
A Few Words About Us
It’s already been over two and a half years since we started building what became our daily passion — helping brands grow in their own way.
Today, we work with clients across many fields:
Fitness, Gyms, Luxury restaurants, Floral studios, Cafes, Shops, Real estate, etc.
We’re based in Glendale and Beverly Hills, but our work reaches clients worldwide.
