Build Your Online Success: A Simple Guide to SEO and Google Ads
How to grow your brand by using smart tools that bring more people to your website
Friday Marketing Agency is a Los Angeles-based team working with clients from Europe, Africa, Latin America, and across the United States. We help businesses grow through thoughtful marketing strategies and strong execution. Our work is focused, clear, and always adapted to each brand we support.
Our team is made up of professionals who understand how to build real connections between businesses and their audiences. We work with words, visuals, ads, and websites — always to create something meaningful and effective. From strategy to content, from SEO to campaign management, our work combines creativity with technical knowledge.
We know the importance of being seen online — not just once, but consistently and in the right places. That’s why we also focus on tools like Google Ads and SEO, helping our clients appear where it matters most. Whether it’s bringing more visitors to a site or creating long-term visibility, we build solutions that match each client’s needs.
At Friday Marketing Agency, we don’t believe in one-size-fits-all plans. We take the time to understand your business, your market, and your goals — and we stay by your side from the first idea to the final result.
That’s why we’ve put together this simple, helpful guide to explain the basics of SEO and Google Ads, and how these two tools can work together to grow your brand online.
In today’s digital world, having a strong online presence is not just a good idea — it’s a must. Two powerful tools that can help are SEO (Search Engine Optimization) and Google Ads. Together, they help more people find your business online, visit your website, and become customers.
This article will explain these tools in simple words, how they work, and how using them together can bring even better results.
Why SEO and Google Ads Are Important
Businesses of all sizes use these tools because they:
- Make your website easier to find on Google.
- Bring in more visitors who are interested in what you offer.
- Help people remember your brand when they see it often.
- Save money in the long run compared to traditional advertising.
- Give useful data that helps improve your marketing decisions.
What is SEO?
SEO means making your website better so that search engines like Google, Bing, and others show it higher in the search results.
The three main parts of SEO:
- On-Page SEO — things you do on your website, like:
- Using the right keywords (words people search for)
- Writing useful and clear content
- Adding good titles and descriptions
2. Off-Page SEO — things you do outside your website, like:
- Getting links from other good websites
- Sharing your content on social media
- Working with partners or influencers
3. Technical SEO — making sure your website works well:
- Loads quickly
- Works on phones and tablets
- It is easy for Google to understand
What is Google Ads?
Google Ads (formerly Google AdWords) is Google's advertising platform where businesses can bid on keywords to display ads across Google's vast network.
Main Types of Google Ads Campaigns: Display Ads — visual ads (image, responsive, HTML5) shown across the Google Display Network (GDN), which includes millions of websites, apps, and Google-owned properties like YouTube.
Video Campaigns (YouTube Ads) - video ads shown during, or after videos on YouTube, or on websites and apps running video ads.
Why Use Google Ads?
Speed: Delivers quick results and immediate visibility.
Targeting: Offers sophisticated targeting options (keywords, demographics, interests, location, time of day).
Cost Control: You set your own budget and bids, maintaining full control over spending.
Measurable Results: Provides detailed analytics and reporting to track performance and ROI.
Flexibility: Campaigns can be started, paused, and adjusted at any time.
Main types of Google Ads:
- Search Ads — simple text ads that appear when someone types a keyword
- Display Ads — banner or image ads shown on other websites
- Video Ads — ads shown before or during YouTube videos
- Shopping Ads — product listings with price and image
- App Ads — ads to promote mobile apps
Why Use Google Ads?
- Quick results — Your ad appears right away when people search.
- You control the cost — You only pay when someone clicks.
- Target the right people — Choose the location, interests, or age group.
- Measure success — See how many clicks, sales, or visits you get.
Why Use SEO and Google Ads Together?
You don’t have to choose one or the other. They work even better when used as a team:
1. Same Keywords, Better Results
Use the same strong keywords in both SEO and Google Ads. What works in one can help improve the other.
2. More Data, Better Decisions
By looking at the results of both SEO and Ads, you get a full picture. You’ll see what people like, what works, and where to improve.
3. Smarter Budget Use
With the right balance, you can spend more on ads that give results, and build strong organic traffic for the long term.
4. Clear, United Messaging
When both SEO and Ads say the same message, your brand looks stronger and more professional.
Best Tips for Using SEO and Google Ads
1. Start with Keyword Research
Use tools like Google Keyword Planner to find words people search for.
2. Make Great Landing Pages
When someone clicks your ad or finds you on Google, make sure the page they land on is clear, helpful, and easy to use.
3. Watch Your Numbers
Track what works using Google Ads reports and website data.
4. Test and Improve
Try different headlines, ads, and layouts. Learn what brings better results and keep improving.
Things to Keep in Mind
- Time and Resources — Managing both SEO and Ads takes work. Make sure someone in your team is focused on it.
- Updates Happen Often — Google changes its rules from time to time. Stay up to date.
- Too Much Data? — Don’t worry. Focus on a few key numbers like clicks, visitors, and sales.
Final Thoughts
SEO and Google Ads are not just tools — they are powerful ways to grow your business online. When you use them together, they support each other and give even better results.
Whether you’re new to digital marketing or want to take your brand to the next level, combining SEO with Google Ads can help you get there. Keep learning, keep testing, and keep improving — and your online success will follow.
