Are Your Google Ads Working for You — Or Wasting Your Budget?
Why even well-funded campaigns fail — and how to make every click count
At Friday Marketing Agency, we operate from two vibrant locations — Beverly Hills and Glendale — serving a diverse range of businesses, from small studios to fast-growing brands. Our team brings together experienced professionals with backgrounds in strategy, design, media buying, and analytics. Each member of our team brings deep platform knowledge, as well as a clear understanding of what drives real business results.
At Friday Marketing Agency, we’ve met dozens of business owners with the same frustration:
“We’ve spent so much on Google Ads and Facebook Ads — but where are the results?”
They come to us tired of chasing impressions with no real conversions. Tired of high click costs, confusing dashboards, and campaigns that never leave the “learning phase.” The truth? Digital advertising isn’t about spending more — it’s about spending smarter.
Why So Many Google Ads Campaigns Fail
Running a Google Ads campaign without a clear structure is like driving a sports car with no destination. It might be fast — but it’s aimless. One of the biggest challenges businesses face is ad spend being eaten up by irrelevant clicks or vague targeting.
The answer isn’t always obvious unless you’re working with professionals who live and breathe this world. It’s not just about keywords or setting a campaign budget. It’s about understanding what makes someone click, engage, and buy.
At Friday, we help brands:
- Filter out passive browsers and target only active buyers
- Reduce Cost Per Acquisition (CPA)
- Improve Quality Scores through relevant landing pages and copy
- Align campaign goals with real sales objectives
- Use frequency capping to avoid fatigue in creatives
- Fine-tune every ad with dayparting, geo-targeting, and behavioral targeting
We don’t believe in vanity metrics. We believe in ROI.
From Clicks to Conversions: What Makes a Campaign “Work”?
Let’s break it down. A high-performing campaign does three things well:
- Reaches the right people at the right time
- Sends them to a page that resonates instantly
- Tracks every step — from click to sale — with crystal clarity
Using tools like Meta Business Manager, Facebook Ads Manager, and Google Ads, we create strategies that are custom-built to reflect your brand’s voice and business model. We don’t reuse templates or rely on tired tactics.
And yes, we know how to set up everything — from adding a pixel to a WordPress website body to optimizing app install campaigns on Facebook. Whether you’re running a CBO or ABO campaign, or struggling with a disabled ad account, we know the landscape.
Ads That Don’t Just Look Good — They Sell
You’ve probably seen a flashy Facebook video ad with thousands of likes but little to no conversion. Or a sponsored Instagram post that caught your eye but didn’t make you click.
That’s because many agencies still think engagement equals conversion. We respectfully disagree.
Our campaigns focus on real metrics:
✔ Leads that turn into customers
✔ Sales that justify your spend
✔ Strategies that scale with your growth
We build ads for Instagram followers, Facebook lead forms, and even Messenger autoresponders — but only when those formats serve the broader goal: measurable growth.
Page or Group? Facebook Confusion Solved
One of the questions we get all the time:
“What’s the difference between a Facebook page and group?”
The answer depends on your goal. For brand visibility, ads, and growth — a Facebook Page wins. But for building communities, discussion, and loyalty, Groups are golden. Want to know how we use both to grow businesses? That’s what our strategies are built for.
Final Thought: It’s Not About Being Everywhere. It’s About Being in the Right Place.
With thousands of advertisers competing for attention, your business needs more than a “boost post” button.
It needs:
- A clear ad objective
- Audience-specific creative
- Smart bidding (auction vs reservation? We got you)
- Conversion-focused copy
- And yes, a team that understands every difference between a group and a page
At Friday Marketing Agency, we don’t just run ads. We build performance systems that let your brand thrive in today’s noisy world.
