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A quick guide to tools that help you make smarter ad decisions

At Friday Marketing Agency, we specialize in delivering data-driven, performance-focused marketing solutions tailored to the unique goals of each client. With offices in Glendale and Beverly Hills, our agency brings together a team of seasoned professionals with extensive experience across a diverse range of industries, including fitness, aesthetics, medical, floral, and e-commerce.

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Our strength lies in our ability to adapt and execute. Whether developing comprehensive paid media strategies or fine-tuning campaigns for maximum return on investment, our team approaches every project with precision and purpose.

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Drawing from our hands-on expertise and cross-industry insights, we’ve prepared this guide to highlight five leading platforms for managing SaaS pay-per-click (PPC) campaigns. These tools are among the most effective in streamlining campaign management, optimizing ad spend, and driving measurable results.

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1. AdRoll

AdRoll is a go-to solution for businesses that want to advertise across multiple channels without juggling different platforms. With built-in options for retargeting, audience targeting, and performance tracking, it gives marketers more control and clarity over their campaigns.

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It’s especially useful for eCommerce and SaaS brands that want to stay visible across web, social media, and email — all in one place. AdRoll has been around for over a decade, and many marketers trust it for its flexibility and ease of use.

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2. Semrush

If you’re part of an agency or managing ads for clients, Semrush offers a full set of tools beyond just PPC. It’s known for its SEO capabilities, but it also shines when it comes to handling Google Ads, keyword research, and competitor insights.

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What makes Semrush stand out is its balance between data and usability — even those new to paid ads can pick it up quickly, while seasoned marketers still find it powerful enough for in-depth analysis.

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3. WordStream

WordStream is popular among small businesses and solo marketers for a reason — it’s straightforward and gives you everything you need to run solid ad campaigns without getting lost in complexity.

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From keyword suggestions to campaign setup and optimization tips, WordStream offers a hands-on experience. It’s particularly helpful if you’re juggling multiple tasks and need a tool that helps simplify paid advertising without cutting corners.

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4. Supermetrics

Supermetrics isn’t your typical ads manager — it’s more of a reporting and analytics powerhouse. If you’re someone who thrives on understanding what’s working (and what isn’t), this tool connects your ad platforms like Google Ads and Meta with tools like Google Sheets, Looker Studio, or Excel.

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You can create custom reports, compare performance, and spot trends without switching between accounts. It’s a favorite for marketing teams that value data transparency and want to make decisions based on hard numbers.

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5. Leadpages

Leadpages focuses on one key part of PPC success: landing pages that convert. It gives marketers, creators, and business owners a clean, no-code way to build pages that support their campaigns, whether for collecting leads, driving signups, or offering promotions.

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The built-in A/B testing makes it easy to see what’s working, and if you’re on WordPress, it integrates smoothly there, too. While it’s not a traditional PPC manager, Leadpages is a smart addition to any campaign if conversions are your goal.

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There are plenty of tools out there, but these five have stood the test of time for different reasons — whether it’s simplicity, power, or flexibility. If you’ve used a platform you love and think it should be on the list, feel free to share it.

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