11 Practical Ways to Improve Your E-commerce Marketing in 2025
Simple strategies. Real results.
At Friday Marketing Agency, we specialize in helping brands get noticed — where it matters most. Based in Glendale and Beverly Hills, we work with clients worldwide, creating strategies that connect with real people and deliver real results.
We’re more than just a digital agency. We’re a team of marketers, designers, analysts, and content creators — many of whom have studied at top universities like Harvard and UCLA. However, what truly sets us apart is how we transform complex ideas into straightforward, practical actions that drive success.
From content creation and paid media to SEO and brand storytelling, we don’t follow trends — we build strategies that last.
11 Steps to Improve Your E-commerce Marketing
Success in e-commerce takes more than having a good product. It’s about reaching the right audience, building trust, and making every click count. Here’s how to start.
1. Refresh Your Website Design
Your website is the first impression.
✔ Use high-quality visuals across the full screen
✔ Keep the text clear and simple
✔ Invest in custom design that matches your brand
2. Keep Your Content Up to Date
Search engines and customers both prefer fresh content.
✔ Publish guides, FAQs, and customer stories
✔ Update old blog posts and product descriptions
✔ Share seasonal insights or industry tips
3. Make SEO Work for You
Great content means little if no one finds it.
✔ Do keyword research based on real search terms
✔ Improve your site speed and navigation
✔ Add category pages and useful blog posts
4. Share Your Content Everywhere
Publishing is just step one. Promotion is step two.
✔ Share on social platforms and via email
✔ Turn blog posts into short-form videos or carousels
✔ Work with creators and partners to expand reach
5. Show Real Reviews
People trust people more than brands.
✔ Ask for reviews after purchase
✔ Display reviews clearly on product pages
✔ Highlight the best feedback in your campaigns
6. Build Strong Media Coverage
PR helps you stand out and stay credible.
✔ Use tools to monitor brand mentions
✔ Create shareable data, reports, or stories
✔ Send press releases to targeted outlets
7. Use Email More Intelligently
Email is still one of your strongest tools.
✔ Segment your list by behavior
✔ Automate smart sequences (browsing, cart, past purchases)
✔ Include useful content — not just discounts
8. Focus on the Right Platforms
Different platforms work for different businesses.
✔ LinkedIn and YouTube for B2B
✔ Instagram and TikTok for beauty and fashion
✔ Reddit and Discord for niche or tech
9. Run Paid Ads With Purpose
A good ad brings results — not just clicks.
✔ Focus on high-intent keywords
✔ Use retargeting on Meta, YouTube, and Google
✔ Stop ads that don’t convert
10. Work With Other Brands
The right partnerships expand your audience.
✔ Host joint giveaways or events
✔ Bundle your products with theirs
✔ Feature each other on your websites
11. Create a Consistent Social Plan
Posting randomly doesn’t build a connection.
✔ Plan your content calendar ahead
✔ Share user-generated content
✔ Let analytics guide what and when you post
Final Words
Marketing in 2025 is about clarity, timing, and trust. You don’t need to do everything, but you do need to do the right things well.
At Friday Marketing Agency, we help brands cut through the noise and connect with people in a meaningful way. These 11 steps are a great place to start — and when you’re ready to go further, we’re here to help.
